Since its inception is Bangladesh, the name Singer has been synonymous with the sewing machine. Today, Singer Bangladesh Limited is a large, diversified company with unmatched presence through Bangladesh. Beginning with the sewing machine, Singer Product Portfolio has diversified to encompass a highly successful multi-brand strategy combining products of top world marques with the Company’s own products across a range of electrical home appliances. Hire purchase scheme is one of the cardinal factors for the success of the company. This scheme is innovative and appropriate for Bangladesh considering the socio-economic conditions of the country.